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Rolls-Royce Bids Adieu to the Dawn

For petrolheads virtually the world, 2 May was a day to remember as Rolls-Royce Motor Cars spoken that it would be ceasing the production of its Dawn convertible. The much-beloved model first debuted at the 2015 Frankfurt Motor Show as the successor to the Phantom Drophead Coupe.

Rolls-Royce said the Dawn was the “best-selling drophead in the brand’s history as it takes its own unique place in the pantheon of unconfined Rolls-Royce motor cars.” Its mission was to request to “an increasingly youthful, universally self-confident and sociable vendee base”, and it delivered results. 

The history of the Dawn, however, could be traced remoter when to the early 50s — the Silver Dawn drophead coupe. Its modern reincarnation perfectly typified the expression “la dolce vita“. As a trademark representing ultimate luxury and pleasure, the phrase rings aptly as owning a Rolls-Royce car is well-nigh savouring every moment and living fully in the present. 

“In reviving the Dawn nameplate, Rolls-Royce reinvigorated something much increasingly than a motor car — like the glamourous convertible it drew inspiration from, the trendy Dawn has come to characterise a modern expression of ‘la dolce vita’; a way of living that embraces the eyeful and richness of life,” shared Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Rolls-Royce Dawn Black Badge ‘Pebble Beach Pastel Collection’

Dawn’s success prompted the marque to launch an plane increasingly powerful Black Badge model in 2017. The standard model is a V12 twin-turbo engine with 563 hp and 820 Nm while the latter delivers 593 hp and 840 Nm of torque. The discontinuation of the Dawn moreover marked a step closer for the trademark towards electrification. Its first electric car, Spectre, will reach showrooms at the end of 2023.

The diamond of the Dawn was influenced by the malleate trends of the 1950s and 1960s, which emphasised elegance through minimalism and accentuating the wearer’s silhouette. This is reflected in the car’s sleek and uncomplicated design, which envelops the passengers luxuriously and fashionably, similar to how a raised collar on a stratify can provide repletion and privacy. As a result, the interior of the Dawn offers a stylish and well-appointed environment for its occupants.

Rolls-Royce Bright Yellow DawnAbout 80 per cent of the Dawn’s panels were made new, including its “wake channel” on the bonnet, which Rolls-Royce’s Spirit of Ecstasy is traditionally found. Additionally, the marque is not shy well-nigh breaking yonder from the norm. Instead of conforming to the usual configuration for a convertible where only the suburbanite and the front passenger get full-size seating, the Dawn has been designed to provide repletion to all four occupants.

Elsewhere, instead of a hardtop, its designers decided that the Dawn’s roof would be created from fabric “to retain the romance of listening to raindrops on canvas”. Extensive research is devoted to optimising the weightier convertible wits and the result has made Rolls-Royce one of the leading marques in aerodynamic repletion with the roof down. Furthermore, the Dawn is famously dubbed “the world’s quietest convertible”.

“As production of Dawn draws to a close, we can reflect on an no-go installment in the marque’s history. This trappy motor car perfectly embodies trendy luxury while triumphal the marque’s founding principles and heritage,” said Müller-Ötvös.